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The Kaftan Company (TKC) is India’s most recognised brand for kaftans, founded by husband-wife duo – Prakruti Gupta and Navin Rao – in 2016. In an interview with Fibre2Fashion, the duo...

Hyderabad-based Prakruti Gupta Rao did her higher studies abroad, before starting her career working at global giants like Mercedes-Benz. When she was diagnosed with cancer, she decided to come back to India and start her own clothing brand, The Kaftan Company, specifically for the love of Kaftan.

Why Kaftans? What innovations have you made in kaftan designs and silhouettes? Kaftans are a timeless, versatile garment. Worn by royalty in the past, it has been recognised by celebrities...

Bygone are the days when making a fashion statement was all about wearing blingy attires with a pair of stilettos. Today, fashion is more about feeling comfortable and content in your look and one such trailblazing woman entrepreneur who is holding the baton of redefining fashion in the country is Prakruti Gupta, the brain behind fashion brand – The Kaftan Company.

Who says fashion can’t be comfortable? Well, the kaftan company sure has the will to change the face of fashion with their floozy and comfort savvy all overs. Prakruti Gupta Rao tends to cater to all of your co-ord set needs with her easy approach and trendy thought. Rao makes kaftans look more fashionable than any other style. 

Bootstrapping is not a new phenomenon in the startup ecosystem. In fact, unofficial reports say nearly 92 percent of Indian companies are bootstrapped or have not raised any equity/debt funding.

Kaftans are trending now in the world of fashion and the founder of 'The Kaftan Company' Prakruti Gupta Rao brings exclusive customised kaftans and other kind of clothes into the market.

Forget your pyjamas – the kaftan should be your go-to look for running errands, indulging in some me-time while you multitask with Zoom meetings and perhaps even to a lockdown wedding (if you are invited to one!). 

The Kaftan Company, India’s most recognized brand for Kaftans, has grown by 200% in the last two years. Established by Prakruti Gupta, and Navin Rao in 2016, the company aims...

Here’s what the MSMEs, Manufacturing & Small Business market sector experts are saying about the Union Budget 2022: Arun Poojari, Co-founder, Cashinvoice: The Union Budget 2022 has acted as a...

This year’s budget is highly built on the foundation of new visions and technologies. A renewed focus on agriculture and infrastructure would mean accelerated economic development, which cannot be accomplished...

  From The Boozy Button Since we have been spending quite a lot of time at home, working from home, attending events on Zoom from home, it wouldn’t be a...