THE KAFTAN COMPANY BUCKS ECONOMIC RECESSION BY GROWING 200% IN THE LAST 2 YEARS

THE KAFTAN COMPANY BUCKS ECONOMIC RECESSION BY GROWING 200% IN THE LAST 2 YEARS

The brand, renowned for its stylish Kaftans, is redefining the traditional attire into a global leisurewear

 Hyderabad, 24/2/22: The Kaftan Company, India’s most recognized brand for Kaftans, has grown by 200% in the last two years. Established by Prakruti Gupta, and Navin Rao in 2016, the company aims to provide global buyers with the widest range of loungewear and kaftans through design innovations, and adherence to sustainable practices. The growth can be attributed to innovation and great customer experience provided by their Kaftans.

May 20, 2022 — Marketing Team
Lounge in style with The Kaftan Company’s Bed 2 beach collection this summer season

Lounge in style with The Kaftan Company’s Bed 2 beach collection this summer season

Come summer, we look for something flowy and breezy. The Kaftan Company which is based in Hyderabad has launched their new collection Bed 2 beach — a range of high-quality, stylish and comfortable kaftans. Founded by husband-wife duo Prakruti Rao Gupta and Navin S Rao five years ago, they use digital printing and natural fabrics to reduce waste generation and the overall carbon footprint of the manufacturing process.
April 08, 2022 — Marketing Team
Meet this former Mercedez-Benz employee who beat cancer and launched a dedicated kaftan brand

Meet this former Mercedez-Benz employee who beat cancer and launched a dedicated kaftan brand

Hyderabad-based Prakruti Gupta Rao did her higher studies abroad, before starting her career working at global giants like Mercedes-Benz. When she was diagnosed with cancer, she decided to come back to India and start her own clothing brand, The Kaftan Company, specifically for the love of Kaftan.
April 05, 2022 — Marketing Team
The Woman Who Is Redefining Comfortable Fashion

The Woman Who Is Redefining Comfortable Fashion

Bygone are the days when making a fashion statement was all about wearing blingy attires with a pair of stilettos. Today, fashion is more about feeling comfortable and content in your look and one such trailblazing woman entrepreneur who is holding the baton of redefining fashion in the country is Prakruti Gupta, the brain behind fashion brand – The Kaftan Company.
April 05, 2022 — Marketing Team
Catch co-ords not feelings with these stylish sets from homegrown labels

Catch co-ords not feelings with these stylish sets from homegrown labels

Who says fashion can’t be comfortable? Well, the kaftan company sure has the will to change the face of fashion with their floozy and comfort savvy all overs. Prakruti Gupta Rao tends to cater to all of your co-ord set needs with her easy approach and trendy thought. Rao makes kaftans look more fashionable than any other style. 
April 01, 2022 — Marketing Team
Blood, sweat, and tears: what it takes to build a bootstrapped startup

Blood, sweat, and tears: what it takes to build a bootstrapped startup

Bootstrapping is not a new phenomenon in the startup ecosystem. In fact, unofficial reports say nearly 92 percent of Indian companies are bootstrapped or have not raised any equity/debt funding.
March 29, 2022 — Marketing Team
The Kaftan: Company that's created niche biz & more

The Kaftan: Company that's created niche biz & more

Kaftans are trending now in the world of fashion and the founder of 'The Kaftan Company' Prakruti Gupta Rao brings exclusive customised kaftans and other kind of clothes into the market.
March 29, 2022 — Marketing Team
Meet the most-loved garment of Lockdown: The Kaftan

Meet the most-loved garment of Lockdown: The Kaftan

Forget your pyjamas – the kaftan should be your go-to look for running errands, indulging in some me-time while you multitask with Zoom meetings and perhaps even to a lockdown wedding (if you are invited to one!). 
March 21, 2022 — Marketing Team
Keep calm and don a kaftan as The Kaftan Company launches runway-inspired collection, Tropical Vibes

Keep calm and don a kaftan as The Kaftan Company launches runway-inspired collection, Tropical Vibes

Kaftans are having a moment in the sun, ever since the diva Kareena Kapoor Khan started the #KaftanSeries. Also, given the way sartorial preferences are changing due to the ‘new normal’, kaftans are being increasingly preferred

March 21, 2022 — Marketing Team
Vacation mode on with 'The Kaftan Company'

Vacation mode on with 'The Kaftan Company'

Despite Unlock 2, the pandemic still has us all adjusting to the new normal of staying home more than usual. However, what you wear sets your mood. With this thought in mind, online boutique, The Kaftan Company, has expanded its portfolio

March 21, 2022 — Marketing Team
Kaftans are the new loungewear uniform, says Bollywood

Kaftans are the new loungewear uniform, says Bollywood

From Kareena Kapoor Khan’s maternity style to Tara Sutaria’s lunch date outfit, Kaftans are the new loungewear staple. Looking to embrace spring in this free-flowing frock style, scroll through our round-up of dressy and casual kaftans.
February 23, 2021 — Netgains DevOps
The Kaftan Company at The Asian Designer Week 2017

The Kaftan Company at The Asian Designer Week 2017

The fourth edition of the Asian Designer Week (ADW) will kick start in New Delhi on May 5, 2017. The ‘Asian Designer Week’ has been conceived to provide an equal opportunity platform to emerging designers and artists across the country.
May 05, 2017 — Prakruti Gupta