How we were born
The Kaftan Company was founded in 2016, at a time when too many brands were flooding the market, wooing customers with unbelievable offers. We wanted to own a space away from the chaos, shaping The Kaftan Company into a brand that is not only
vibrant, but one that the wearer aspires to own. A wearer that is independent thinking, free-spirited and seeking something fresh.
“…..I personally find their kaftans very comfortable, elegant and fashionable.”
"Kaftans by The Kaftan Company. When most people find it shapeless or breezy, I love them! The most comfortable it is... I rock them from parties to beaches and even resorts. I have a few that I also wear as loungewear. They don't bleed colour, are soft in fabric and makes me look and feel good!"
“Kaftans are great for travel. Flowing yet flattering with fun colors. I felt fabulous touring beautiful Italy.”
We believe that every strand when woven with a conscious mind can create a fabric that makes the wearer proud. It also makes us stand apart and choose more sustainable ways of doing everything we can.
Learn more about us as a virtually zero waste fashion brand and our continuous strive to improve practices in being a sustainable
The brand, renowned for its stylish Kaftans, is redefining the traditional attire into a global leisurewear
Hyderabad, 24/2/22: The Kaftan Company, India’s most recognized brand for Kaftans, has grown by 200% in the last two years. Established by Prakruti Gupta, and Navin Rao in 2016, the company aims to provide global buyers with the widest range of loungewear and kaftans through design innovations, and adherence to sustainable practices. The growth can be attributed to innovation and great customer experience provided by their Kaftans.