"The Kaftan Company grows by 200% in the pandemic Era"

The Kaftan Company, India’s most recognized brand

for Kaftans, has grown by 200% in the last two years. Established by Prakruti Gupta, and Navin Rao in 2016, the company aims to provide global buyers with the widest range of loungewear and kaftans through design innovations, and adherence to sustainable practices. The growth can be attributed to innovation and great customer experience provided by their Kaftans.  

The Kaftan Company uses
digital printing and natural fabrics to reduce waste generation and the overall carbon footprint of the manufacturing process. The founders believe in sustainable fashion and take various steps, starting from design developments to production and dispatching, to ensure that all three dimensions of sustainability is achieved to the maximum – environmental, social and economic.

February 28, 2022 — MediaBulletins | Prakruti Gupta