To help answer this question - we need to look a bit at the way fashion has been produced until now. With the rise in population, consumerism and the need for fresh styles more and more frequently - the result has been a need for fast fashion. To satisfy this fast fashion craze, fashion brands have needed to develop newer styles at a much faster rate while increasing production needs across the globe. The result? Higher usage of chemical dyes, and higher rates of discarded garments - all lead to the fashion world becoming one of the largest contributors to pollution on the planet.

 A bit of a wake-up call has occurred in the past decade with many supporting “slow” fashion and the ability to re-use more while also considering ethical sourcing for companies to support the world’s currently depleting environment. Eventually, this has all led to the term “Sustainable Fashion” - a term describing products, processes, activities, and people (policymakers, brands, consumers) that aim to achieve a carbon-neutral fashion industry built on equality, social justice, animal welfare, and ecological integrity. 


Its importance is stressed even more now as the global population continues to rise, air quality indexes are within questionable levels for normal living, and effluence in the rivers continues to be a challenge. However, reducing carbon footprint doesn’t happen overnight and while there seems to be momentum gathering from many parts of the globe - the practical aspects of achieving carbon neutrality will still take some time to become a reality.

 Unlike Western Wear and Traditional Ethnic Wear, kaftans are sustainable almost by default. During its production, a very small part of the garment is eliminated, generating virtually zero waste. With its comfortable fit, breathable nature and easy-to-wear attributes, kaftans are truly versatile. This allows kaftans to be created in a variety of fashion categories including - Maternity Wear, Nightwear, Loungewear, Daywear, Occasion Wear, and even Resort Wear. Essentially, the kaftan lends itself to be a garment that can be used in a number of beautiful ways. Complemented the right way, a kaftan can be worn on each and every occasion.

 At The Kaftan Company, we take sustainability seriously. Given the uniqueness of kaftans - from a sustainability standpoint we pride ourselves on continuous improvement towards helping our environment via our processes daily.

 This translates to:

 Virtually Zero Waste: Our production process ensures minimal waste, making our kaftans environmentally friendly choices.

 Upcycling: To complement our nightwear range, we repurpose excess fabric into stylish masks, reducing waste and promoting reuse.

 Compostable Packaging: We've replaced plastic packaging with compostable alternatives, prioritizing eco-conscious choices from start to finish.

 As a company we are responsible towards the environment from our daily business processes and our perspective adapts accordingly. As consumers, you have a responsibility to choose a brand that is conscious in its approach towards the environment and strives to help reduce, recycle and reuse as best as possible.


 To help summarize, we hope you received a basic understanding of what Sustainable Fashion is, its importance in today’s day and age and also how The Kaftan Company addresses these concerns.

 Feel free to browse and choose from our collection of Sustainable kaftans here and know that you are buying fashion responsibly while supporting the environment.

June 05, 2023 — Navin Rao

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