When comfort met style & kaftan met Bollywood

Comfortable, trendy and chic. Here is why Bollywood celebrities from Kareena Kapoor to Neha Dhupia are crushing over kaftan.

What is the new buzzword in apparel? Kaftans. The switch to comfort clothing is on the rise. While pyjamas would have dominated the sphere initially, now they have moved aside to make room for Kaftans. Below is the A list celebs who are the trend setters for #thekaftancompany fashion in Bollywood. We have listed them below:


1.) Kareen Kapoor

Kareena Kapoor has been leading the bandwagon of lounging in Kaftan. Recently, she took to her Instagram to profess her fondness for the stylish yet comfortable outfit. What’s more? She declared that one day she will wear a kaftan on a red carpet event as well.


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2.) Malaika Arora 

Taking cue from Kareena Kapoor, Bollywood actress Malaika Arora  shared an image of her relaxing at home in

messy hair and a kaftan. Kaftans clearly are having their moment as loungewear has acquired the biggest emphasis this season in apparels.


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3.) Priyanka Chopra

Global fashion ambassador, Priyanka Chopra Jonas was way ahead of the trend as she styled a satin kaftan with an embellished belt defining her waist for her Cannes 2019 look. She styled it with a fedora and a necklace from Chopard, taking the kaftan from casual to glam.

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Day time.. play time. #Cannes2019

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4.) Sonam Kapoor

Noted for her bent towards fashion, Sonam Kapoor donned a stripped contemporary kaftan and accessorised it with sandals, keeping her look domestic and chic at the same time.


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5.) Neha Dhupia

From conventional to quirky, Bollywood celebrities have styled kaftans in every possible fashionable way. Neha Dhupia  expressed the perks of working from home in a yellow kaftan with a  blue-coloured hemline. Apart from this look, Roadies famous Neha Dhupia, has shared several images of her stylish collection of kaftan on her Instagram handle.


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6.) Dia Mirza

Amid the lockdown, Dia Mirza shared a post on social media extending her gratitude to her fellow countrymen, especially health care workers, thanking them for their service. The actress shared a video of her styled effortlessly in a pink kaftan as she clapped from her balcony.


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7.) Shehnaz Gill

The Punjabi industry diva bagged a huge fan base after her participation in popular reality show, Big Boss. Recently, she took to Intagram to share her thoughts on the true essence of beauty with an image of her in a vibrant kaftan, sleek hairdo and heavy jewellery oozing a boho chic vibe. Clearly, a treat in the days of casual lounging fashion.


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8.) Sargun Mehta

One again, Sargun Mehta captured the attention of netizens with her grace and style game. Dressed in a pastel and a white hued kaftan, Pollywood actress proved she can make any look basic to glam with utmost ease.

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Wearing @shopmulmul

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9.) Karishma Tanna

Television star, Karishma Tanna opted for a bright yellow kaftan on Janmashtmi befitting the festive mood. The actress donned a bandhani kaftan with subtle embroidery, looking every inch of a boho diva that she is.


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10.) Shriya Pilgaonkar

Appreciated for her role in Amazon prime produced Mirzapur, actress Shriya Pilgaonkar decided to join the Kaftan bandwagon making rounds on social media as well. Clutching a book with one hand and adjusting her hair with another, Shriya Pilgaonkar updated printed kaftans in the list of home essentials.


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It is only natural for one to get overwhelmed with an abundant variety. The Kaftan Company offers a plethora of kaftan in embroidery and print. We have you covered, here is the right kind of kaftan for the right mood:

1.) Nightwear

Who would not want comfort while sleeping? But most importantly, who wants to miss upgrading their style game while sleeping as well? The Kaftan Company has some suggestions for you.


2.) Maternity

If there is something Kardashian-Jenners taught the world, it is that maternity wear need not be boring. Bright colours, attractive prints and breezy silhouettes are the new maternity trend. Bollywood actress Kareena Kapoor, expecting her second child shares one post after another of her lounging in kaftans giving the kaftan trend a whole new dimension.


3.) Casual

Kaftans and comfort go hand in hand. They are light, breezy and ideal for any casual event. From abeach to a night out, they run the show everywhere.


4.) Party

Out of the lockdown yet not over your lounge wear habits? Kaftans are here for you. A kaftan in satin or velvet or embellished with embroidery, The Kaftan Company exhibits an entire banter full of kaftans.


5.) Resort

The word resort suggests relaxation and as does kaftan, except kaftan also suggest style as well. From tye and dye to floral prints, resort look at The Kaftan Company looks fun and frolic.


6.) Work Wear

Not just for work-from-home but you can carry your kaftan to your office as well. Add a belt to narrow your waist and don a chic pair of heels and your casual becomes semi formal in a minute.



Style tip for the day: Natural makeup, tiny accessories and sandals are the best companions for a day look in kaftan. From early brunches to visit to sunday flea markets, this early day look covers it all.

Style tip for the night: The night look in a kaftan demands more than subtlety. Heels, belts and bling accessories can up your kaftan game from 1 to 10 in a single go. A kaftan with embroidery or embellishments make the styling flow much more smoothly.

Style tip for a boho look: Boho chic look has made several rounds on runways and it never ceases to impress the onlookers. A kaftan is the epitome of boho fashion. Floral and tropical prints add the maximum weightage to a boho look and when paired with oxidised jewellery, it does wonders for the look.

Style tip for a chic look: If you wish to keep your look chic and muted, you might want to stick to amuted or pastel tone kaftan. Go easy on the accessories and do not over do the makeup.

As the masses have adjusted to a routine of work from home, their clothing preferences switched as well. Kaftans appear as a reliable option to break the monotony of the pyjamas and make the wearer feel dressy at the same time. What’s more? It remains comfortable all the while. Due to their availability in easy to source and produce fabrics such as cotton, kaftans are durable and last longer as well.

September 05, 2020 — Navin Rao