Under the dazzling sunlight of Hyderabad, the City of Pearls presents its iconic architectural marvels, many cuisine avenues that everyone has drooled over at least once in their lives and famed high fashion streets that provide you with free retail therapy. Hyderabad is known for its legacy, including prominent landmarks such as the iconic Buddha statue at Hussain Sagar Lake, historic Charminar, Chowmahalla Palace, The Falaknuma Palace, Qutub Shahi Tomb, and many minarets, tombs, and fortresses.
Most recently, guests lifted their glasses in a toast to mark the opening of The Kaftan Company's new outlet in the Banjara Hills area of Hyderabad. The occasion was significant as it influenced the brand's expansion into a new market segment. Celebrating the pinnacle of luxury and comfort India's leading Kaftan Fashion brand was already a phenomenon on the e-commerce platform. With the opening of their inaugural outlet in Hyderabad, The Kaftan Company now offers a physical space for its clothing enthusiasts. The store, situated in a vibrant part of the city, showcases the brand's contemporary and graceful garments, including their kaftan collection.
Following the launch, while the guests and admirers relished sweets and delicacies, Prakruti Gupta Rao (Co-founder and Director at The Kaftan Company), her husband Navin S. Rao (Co-Founder and CEO), with their two children, and other close-knit family members and friends were available to celebrate this milestone.
Setting the Stage
A revolutionary concept at the time, The Kaftan Company was started to provide fashion with a unique blend of style and comfort to showcase their work of love for people of all sizes and ages. Pioneers in the fashion industry, the husband-wife duo provides a comprehensive industry perspective. “We did comfort and fashion in a way that heralded the trends of the season way before fashion and comfort were considered a norm” says Prakruti Gupta Rao.
One is just the beginning, Many More to Go
Along with the store launch, celebrations continued all day. Visitors also experienced the showcased looks that were a mix of various styles of Kaftans, Loungewear, Men’s comfort outfits, and Kids wear. “One of our aims is to help people find their personal style. And by creating your own unique ensemble, you’ll never be out of your style and comfort,” added Navin Rao.
The Kaftan Company emphasizes styling each piece in different ways so that customers can extract as many wears as possible from it. They want their customers to believe clothes should serve beyond a single occasion.
While ‘Elegance and Comfort’ has been a part of The Kaftan Company’s ethos since its inception and has guided their curation, they have become more vocal about it in the last few years. So much work goes into creating this for the customer base they target. Hence fashion should be used and not relegated to the back of your wardrobe.
New Space, Old Values
The glitzy new store in Hyderabad showcases creations of various apparel designed and crafted for every age and size. Men, women, and kids can choose from a wide range of products, including nightwear for women, ethnic wear for women, and nightwear for men. Imbibing ideas of nurturing Indian craftsmanship and textile traditions while championing the ‘Make in India’ movement.
First Physical Store Taking on Modern Fashion
The Kaftan Company Hyderabad, with a wide range of products, is already storming the retail market with its new offerings and concepts to view for the fashion industry. Their belief that comfort and style at their best should be aligned, thus offering products that are both exceptional and chic. To know more, you must visit the new store and explore the extensive selection of offerings they have. Happy Shopping.
Store Address: Lumbini Amrutha Chambers, Banjara Hills Rd. No.3, Hyderabad
Store Contact Number: +91 95028 73300
