Hyderabad, India – November 7, 2020 - The Kaftan Company prides itself on being India’s favourite kaftan brand. As the company continues to grow, here are 5 reasons why you should choose a kaftan by The Kaftan Company.
As a brand dedicated to kaftans, we specialize in the production of these beautiful, versatile garments. Unlike other brands, kaftans are not just a part of a larger collection - kaftan characteristics revolve around the entire collection. This allows us to dedicate our research and development efforts in bringing our patrons thoughtful and vibrant creations each and every time.
Kaftans have regularly been associated and produced with a one-size-fits-all (free-size) fitting, given its comfort attribute. However, this doesn’t consider the positivity of portraying a woman’s guise. In the interest of accentuating the women’s shape, The Kaftan Company has since introduced fitted kaftans, ranging from Small to 3XL. These fitted silhouette kaftans provide the right style image without compromising on its appeal for comfort.
The Kaftan Company Digitally Printed Maxi Kaftan
(Source: The Kaftan Company)
Curated Fashionable Fabrics
We carefully select a variety of prints that are a perfect match for the type of kaftan being created. Whether the kaftan is modern, classy, glamorous or trendy, we select from the finest and most comfortable fabrics, assuring our customers are comfortable day and night. Additionally, our in-house digital prints showcase a range of beautiful and inimitable prints that add uniqueness and exclusivity to each and every kaftan.
Following the global fashion calendar closely, our research and development team ensure up-to-date colours and styles are included in the creation of every new kaftan collection. In the case of loungewear, many examples show that we set the trend with our vibrant in-house digital prints.
Vocal for Local handcrafted production
We produce hand-made kaftans as well and support the traditional handloom sector of India. This provides customers with truly unique pieces where artisans across the country use their respective skills and talent. Hand embroidery, Batik prints, Tie-Dye, Kalamkari prints, Madhubani Hand Paint, Chikankari embroidery and Pochampally Ikkat work are just some examples that make our kaftans stand-out.
The Kaftan Company Ombre Digital Printed Maxi Kaftan
(Source: The Kaftan Company)
Instagram - @kaftancompany
About The Kaftan Company
It began when the Founder, Prakruti Gupta was searching for something sophisticated, fashionable yet comfortable shortly after overcoming her battle with cancer. While researching, she came across kaftans as the ideal choice given its royal gaiety, but a limited range meant not enough styles to choose from.
She realized a market need for a more inclusive apparel collection that catered to these needs and so Prakruti Gupta created “The Kaftan Company”. A comprehensive line of kaftans for each and every occasion. Whether it is a day at the beach, a visit to the mall, an evening soiree like a cocktail party or simply a comfortable and stylish option to lounge in, The Kaftan Company presents attire to choose from.
With virtually zero waste generated, The Kaftan Company continues its endeavour as a sustainable fashion brand. On-demand orders from boutique channel partners ensure high quality, timeless creations with a bespoke element catering to each client's needs. Fair and ethical production practices also ensure special artisans and traditional production staff feel a family-like environment. The continuous practice of the selection of natural fabrics impacts waste generation directly, thereby reducing the overall carbon footprint as the company strives to develop sustainable partnerships.
Since its inception, The Kaftan Company has grown from strength to strength. Selected as Asian Designer Week’s upcoming new designers as well as expanding internationally, The Kaftan Company aims to be the preferred destination for kaftans with an aim to create a kaftan empire. Presently, the kaftans are available across India, U.S.A, U.A.E, and Botswana (Africa) as the brand continues to grow.