The Kaftan Company, India’s most recognized brand for Kaftans, has grown by 200% in the last two years. Established by Prakruti Gupta, and Navin Rao in 2016, the company aims to provide global buyers with the widest range of loungewear and kaftans through design innovations, and adherence to sustainable practices. The growth can be attributed to innovation and the great customer experience provided by their Kaftans.

The Kaftan Company uses digital printing and natural fabrics to reduce waste generation and the overall carbon footprint of the manufacturing process. The founders believe in sustainable fashion and take various steps, starting from design developments to production and dispatching, to ensure that all three dimensions of sustainability are achieved to the maximum – environmental, social and economic.

The founders have also built an enterprise that has inclusivity and women empowerment at its core with an 80% female workforce. While The Kaftan Company is already present on leading online platforms in India, and local markets in UAE and Botswana, their aim is to establish a global footprint with physical outlets in different cities and countries in the years ahead.

Publication : Business News This Week

Author : Media Team 

Source :

November 17, 2023 — Media Team

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